Many high schools and colleges have decided to put a spin on their blood drive t-shirts and turn it into an “I bleed” t-shirt supporting their local school colors.  You can have the competition between 2 different schools or you can do up to as many schools as you want.  We have often found that t-shirts with specific names and schools listed on the shirts have made a huge impact when it comes time to donate.  Putting something on the t-shirt that really speaks to the donor, is guaranteed to drive the results of the blood drive higher than the last drive.  It’s a shirt that people will want to wear and it often creates a conversation when you wear it to the grocery, spirit days or just out on a walk.

Check out our website and see the different ways we have made the blood drives a lot more interesting when it comes to getting donors in the door.   Once you have the competition and have your coordinators really work to get the word out about the drive, you can then reward the winning schools/top schools with a plaque, pizza party or just a nice note saying “Thank you.”

For more design ideas please visit www.DonorGifts.com or contact your rep for more information!

It may still be hot outside, but it’s time to start ordering those winter donor gifts! We have a variety of polar fleece items available that would give your donors a much needed warm feeling during the cold winter months.

Embroidering fleece items will add an effective edge to your winter recruitment campaigns. Fleece is one of the most favored fabrics for the winter wardrobe and is appreciated for its warmth and durability. When thinking about fleece, most will picture just a jacket, but there is so much more apparel to choose from like hats, gloves, blankets and scarves. It appeals to all ages and both genders with the variety or styles, colors, and sizes to fit everyone and their needs.

Even though fleece is a very affordable fabric, it has a great quality to it. The material is hard-wearing, easy to maintain and lasts well, which means that your embroidered logo will stand the test of time and prolong your advertising campaign for months or even years to come, which makes fleece a good promotional investment.

Year after year, some of our best blood center clients plan their way to an “appeal free” holiday season!

Run a donor query for the zip codes surrounding all donor centers and community blood drives that asks the following questions…
1. Who will be eligible to give whole blood by December 1?
2. Who has already given in one of those locations 2 or more times this year?

For that group, do a high-impact direct mailing. The centerpiece of the mailing is a letter from the CEO which carries a simple, powerful message… “You are one of our best donors. If you will give one more time in early December, you will help prevent a holiday blood shortage. To thank you for your holiday gift to the community, our staff will present you with our Limited Edition Holiday Ornament, as pictured below.”

This simple promotion not only bolsters your blood supply for the holidays – it boosts your annual donor frequency numbers by getting your best donors to pop-in before year end!