Published by Tara on 22 Jun 2010
Apheresis Appreciation
Do you want your platelet donors to give like clockwork? Maybe once a month, every month? Then just ask!
We worked with one blood center in Alabama to develop a Platelet Donor of the Month Club that they called Apheresis All-Stars. Donors were asked to commit to donating platelets once every month for 12 months. Once they made the commitment, the donors received a thank you mailer which included a pack of gum with 12 pieces (of course) along with the message, “Thanks for sticking with us.”
It proved to be a lighthearted way to express appreciation for their all-star commitment to 12 donations.
What are you doing to show your apheresis donors how much you appreciate their commitment?



